We build the systems that do a business's repeatable work — content, listings, follow-ups — and hand them over running. And we build FRANK, the operations core for people running their own show. Nothing ships without your approval.
Two lanes, one rule: fixed price, delivered running. Every one of these started as something we built for our own businesses first — including the site you're reading.
Your site is live and nobody can find it. We find out why — dead links, broken redirects, pages Google is refusing to index, a homepage three times heavier than it should be — and give you a fixed price to fix it.
A site that brings the work in and hands it to the systems that do it. Built fast, built properly, and wired into your follow-ups so an enquiry never sits unanswered.
Everything that's included, how it works, and the sites we've fixed →
Your business posts consistently without you touching it. Topics researched, posts written and designed in your branding, scheduled to your channels.
For Etsy, Shopify and print-on-demand sellers. A product list goes in; finished listings come out — with a quality gate that reads every image.
The follow-ups that fall through the cracks — quotes, reviews, reminders — drafted automatically and queued for your approval.
Answers the questions customers ask at 11pm — hours, pricing, what's in stock, how to book — in your words, on your site or Messenger. Captures the enquiry when it can't.
Answers when you can't. Takes the call, gets the details, books the job into a slot you've already approved, and texts you the transcript before you've put the tools down.
This is the part most AI agencies skip. Anything that sends, spends or publishes gets held in a queue and waits for a human. Here's the real mechanic — there's an item held right now.
Carousel, 4 slides — drafted, designed, QA passed. Waiting on you.
Nothing in this queue moves until a person taps approve. That rule is not configurable — it's how we build.
We're a small studio, so there's no wall of invented client logos here. What there is: real websites for Sydney trades you can scroll through below, and systems that ran unattended on our own businesses — we'll demo any of them live on request.
Sydney brick and blocklayers with an Instagram account and no website. Built from their own posts: every project on it is theirs, nothing invented. Scroll-driven screen-wall chapter, a pinned gallery of real jobs, and a quote form that goes straight to them.
A Sydney hydraulic services and commercial plumbing contractor. We built the whole site from their public posts before any conversation — real projects, their own photos, a drawn hydraulic backdrop and a quote form. That's how we pitch: you see your finished site first.
Drafts emails, builds a daily briefing, tracks spend against budget, watches the overnight jobs and reports the ones that failed — and parks anything involving money or the outside world for one-tap human approval.
RUNNING TODAYTook an idea list to live Etsy listings across four product drops: designs generated, mockups created, listings written — with a quality gate that reads every image and holds anything with a print error before it can go live.
RUNS ON DEMANDResearched topics, wrote scripts, rendered branded vertical video with captions, ran automated quality checks and scheduled the week's posts — unattended. Built, run, and since retired when we changed direction.
BUILT · NOW PAUSEDFrontline Realtime Assistant Navigating Knowledge
An operations core that sits on your machine and does the running-a-company work: drafts the emails, builds the morning briefing, tracks what you're spending against budget, watches the jobs that are meant to run overnight and tells you when one didn't.
It has 44 working skills and 523 automated tests behind them. Anything involving money or the outside world stops at the gate.
FRANK isn't for sale yet. We're building it in the open and letting a first group in early. Put your email down and you'll get the demo before anyone else.
No spam. One email when the demo is ready.
You run the business, do the marketing, chase the invoices, and post on social when you get a minute — which is never. We take the repeatable jobs off your plate without handing your reputation to a robot.
Prefer to learn it yourself? Everything we publish is tested hands-on before it's written up. If we haven't run it, we don't recommend it.
Ask Frank right now on this page, or send one email describing the job that eats your week in plain English — screenshots welcome. Either way you'll hear back with whether it's automatable, which system fits, and a fixed price. No sales calls, ever.
[email protected] · If we can't automate it well, we'll tell you straight — and won't charge you to find out.
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